Blog | Making Direct Response Marketing Work For You

Business Expo

October 20, 2016 by Phil Freedman

Good Day Later today I will be at the Northeast Tarrant Chamber Business and Catering Expo at the BISD Fine Arts/Athletic Complex, 9200 Mid Cities Boulevard, North Richland Hills, TX 76180. This is a great way to make new contacts, meet chamber members, enjoy fabulous food, and learn about … [Read more...]

Filed Under: Marketing Tips Tagged With: customers, marketing, More customers, prospects, sales

DIY, Not!

October 6, 2016 by Phil Freedman

Good Morning; A week and half ago I set out to fix our shower diverter since it was letting water flow from both the shower head and the tub faucet at the same time. It was either the washer or I need a new diverter. Easy job, should take 30 minutes, an hour at most. I had changed many of them … [Read more...]

Filed Under: Marketing Tips Tagged With: business problem and solutions, customers, direct mail, marketing, marketing plan, sales

Prove Customer Service

September 29, 2016 by Phil Freedman

Good Day I have a cold, so I went into the office late on Tuesday, then left around 1:30 Wednesday to try to recover at home. About 4 I got a call from a client; they needed a number of sets of color copies for a presentation today. If I did them in the morning as I had planned to do, it would be … [Read more...]

Filed Under: Marketing Tips Tagged With: customer service, customers, marketing, More customers, word-of-mouth advertising

Be More Than The Expert

September 22, 2016 by Phil Freedman

Good Day People want to do business with the expert or authority. You want to be that person! WHY? One reason is that once you are considered the authority by the customer, the price objection goes away. Another is that you can make good suggestions that they will listen to and might do. I know … [Read more...]

Filed Under: Marketing Tips Tagged With: business books, Informational products, marketing, message, More customers, prospects, ROI

Your Prescription to Minimize L.C.S. (Lost Customer Syndrome)

September 15, 2016 by Phil Freedman

Good Day I canceled a service a while back, and now I'm starting to get email from this company. Not the please-come-back type, but general information type emails. While I was using this company, I did not get any form of communication from them at all. I replied to their email with one of my … [Read more...]

Filed Under: My B.S. Tagged With: customers, LCS, More customers, Past Customers, prospects, response, ROI, sales

Improve Your Lead Gen System

September 8, 2016 by Phil Freedman

Good Morning "Everyone is my customer" is a common refrain I hear from a lot of business owners. But we all know that not everyone is a customer. The big question is how do you separate the customers from the non customers? You don't wait until they contact you! You get the prospective customers … [Read more...]

Filed Under: Marketing Tips Tagged With: contacts, customers, Free marketing tips, marketing, More customers, sales, Selling

When Your Marketing Stops Working

September 1, 2016 by Phil Freedman

Good Morning Last week was not a good week. This week started out better, until Tuesday when my main computer died. The only thing that was not backed up in the last few days was Outlook and my emails. I was going to do it while I went to the post office. On to marketing your business. What … [Read more...]

Filed Under: Marketing Tips Tagged With: ads, advertisting, customers, marketing plan, More customers, prospects, Social media

You Have To Do It!

August 25, 2016 by Phil Freedman

Good Day I had a really bad day yesterday. At home we found a wet spot on the carpet by the air conditioner where our 11-year-old dog sleeps. We put newspapers down and blamed the dog. Then I noticed that outside by our front door the porch had a puddle that I had swept up the day before. Looking … [Read more...]

Filed Under: Marketing Tips Tagged With: advertisting, marketing, More customers, prospects, referral marketing, response, sales, small business

Want Business?

August 18, 2016 by Phil Freedman

Good Day I was at a leads group the other day. This group, like most groups, is made up of people of all ages and all types of businesses. One of the main functions of a leads group or networking group is the exchange of information. One thing I've learned over the years is, you have to make it … [Read more...]

Filed Under: Marketing Tips Tagged With: Business cards, contacts, customers, Dan Kennedy, growing business, marketing, More customers, networking, Social media