I got back from 4 days of learning a lot of new cutting-edge marketing, but they also reviewed a lot of old school marketing and sales. We do not have to always use the latest and greatest cutting edge whiz bang thing to get customers to our door. In most cases, going back to the basics and doing … [Read more...]
Do It Cheap and Save Money??
April 5, 2012 by
I picked up the mail when I got home last night, and as I went through it, I saw there was an oversize post card from a major insurance company that is offering Medicare drug coverage to a friend who has not used our address in at least 10 years. This is the second company to send information to … [Read more...]
Eating, Drinking, Partying or Networking?
March 29, 2012 by
Last night I went to two after-hours networking mixers. Yeah, I know I'm a real party animal. Now as you know, the purpose of an after- hours mixer is to network, meet new people and maybe get some leads and ultimately business. It's not, as my good friend Mike Stammer used to say when we taught … [Read more...]
Professional or Opened?
March 22, 2012 by
I received a call a while back from a business owner who wanted to send out a sales letter to a group of prospects that the business had never contacted before (cold call). They wanted to use their standard company envelope, the one with their company logo and address as the return address, and they … [Read more...]
What Business Are You Really In
March 15, 2012 by
I was at my morning leads group. As most of you know, I don't do mornings, but this one group - Networkz - meets Tuesday morning at 8:30 am. at 1901 Central Dr., 6th floor conference room , Bedford (Wells Fargo Office Building). For more information go to www.networkz.biz. OK, so much for the … [Read more...]
Getting past the gatekeeper
March 1, 2012 by
I was talking with Kimberly Ball, who's with Documation, about her goal of getting new business. She is going after business that she has tried before with phone calls, emails and notes and gets no response. Now she is doing cold calls to these companies to find out who she needs to talk to. One of … [Read more...]
Once Is Not Enough & Can’t Slap Him Upside The Head
February 23, 2012 by
I was told the other day when talking about contacting prospects: "Why should we send a second or third letter, flyer or postcard to the same prospects if they did not respond to the 1st one? Why waste the money to contact them again?" I did not slap the person upside the head, although I wanted … [Read more...]
Why I go to multi-day marketing seminars
February 16, 2012 by
This morning Diane Lampe of the Lampe Co. Was talking about the hidden money secrets which was very good. Diane made a lot of good points. What caught my attention was when she talked about paying yourself first. You all know to pay your self first. Well she was talking about investing in yourself. … [Read more...]
How To Send An Effective Email
February 16, 2012 by
I'm at a marketing boot camp that ends today after 3 days, and then I will be spending 2 more days at a coaching mastermind meeting. Why? To learn real-world marketing techniques that work so that I can help you grow your business. One of the things I learned from Julie Nichoff of Constant Contact … [Read more...]
