January 25, 2025

Need More Customers? Then Go Back, Go Back!

We are now in the last month of the year. If you are a retailer, I hope you had a great Black Friday and sales are staying strong. For everyone else, I hope people are still needing you and all your business has not stopped for the next month because "it's the holidays" and all you hear is "we'll … [Read more...]

Small business owner’s favorite mistake

One of a small business owner's favorite mistake is thinking the business is about what it sells rather than about the selling itself. - from Dan Kennedy no bs marketing newsletter. Are you as a owner making this mistake? Do you care more about selling the product or service than the marketing of … [Read more...]

Digging for Gold in Your Backyard!

Later today I will be manning my booth at the Northeast Tarrant 2011 Business Showcase. The Showcase will run from 10:00 AM to 3:00 PM at the newly renovated Wiley G. Thomas (Birdville ISD) Coliseum at 6108 Broadway, Haltom City. This event is free and open to the public. Why am I telling you … [Read more...]

10.3% Response Rate – Who Says Direct Mail Does Not Work!

One of my clients sent me an article by Brett Kitchen, who sells insurance and annuities, about his journey using direct mail (post cards) to get a 10.3% response rate. So much for the people who say direct mail does not work. Here is what he found he needed to get a high response rate: 2 key … [Read more...]

How to Avoid the Slow Days After a Vacation

Last month I took about a week off for a vacation to Quebec. It was great. Like most business owners, I told everyone when I was going to be gone, made sure all my clients got their materials in ahead of time, arranged for orders to be completed and delivered to the post office when needed and then … [Read more...]

Expose Yourself

Yes, you read the headline correctly. For almost two years now, I have been writing these weekly marketing tips. After talking with a number of people, I was told that these tips would be good in book form.  After my 100th weekly tip, I will be starting on that project. But I need some help … [Read more...]