We are now in the last month of the year. If you are a retailer, I hope you had a great Black Friday and sales are staying strong. For everyone else, I hope people are still needing you and all your business has not stopped for the next month because "it's the holidays" and all you hear is "we'll … [Read more...]
Small business owner’s favorite mistake
One of a small business owner's favorite mistake is thinking the business is about what it sells rather than about the selling itself. - from Dan Kennedy no bs marketing newsletter. Are you as a owner making this mistake? Do you care more about selling the product or service than the marketing of … [Read more...]
Digging for Gold in Your Backyard!
Later today I will be manning my booth at the Northeast Tarrant 2011 Business Showcase. The Showcase will run from 10:00 AM to 3:00 PM at the newly renovated Wiley G. Thomas (Birdville ISD) Coliseum at 6108 Broadway, Haltom City. This event is free and open to the public. Why am I telling you … [Read more...]
How to Avoid the Slow Days After a Vacation
Last month I took about a week off for a vacation to Quebec. It was great. Like most business owners, I told everyone when I was going to be gone, made sure all my clients got their materials in ahead of time, arranged for orders to be completed and delivered to the post office when needed and then … [Read more...]
Expose Yourself
Yes, you read the headline correctly. For almost two years now, I have been writing these weekly marketing tips. After talking with a number of people, I was told that these tips would be good in book form. After my 100th weekly tip, I will be starting on that project. But I need some help … [Read more...]