Good Day Get a customer to make a sale or...make a sale to get a customer? The way you answer this question depends on how you run your company and promote it. First part "get a customer to make sale," is transactional marketing. That is, all you really care about is making the sale. These … [Read more...]
Archives for 2016
Need To Do It More Than Once!
May 26, 2016 by
Good Day Along with a friend, I am developing an email campaign to introduce a service/product to cold prospects (people who have not been contacted before). The other people that we are working with are using a simpler model (basically a one email campaign directing people to an appointment … [Read more...]
Why Your Sales Are Down!
May 19, 2016 by
Good Day I have been rereading Chet Holmes' "The Ultimate Sales Machine." I got to the point in the book where he writes about there being three types of executives and I thought I would share them with you and let you see which one you are. The first type is the "tactical executive," a … [Read more...]
Great Way To Waste Money!
May 12, 2016 by
Good Day I'm at that age where I'm getting invited to dinners from retirement planners. Good dinners, too, at places like Texas Land & Cattle, Pappadeaux's, Jr's Steak & Grill and more. Wow FREE meals for me and my wife. In fact last week I got 2 invitations on the same day; one was … [Read more...]
