Good Day Here are two quick tips to boost your response rates. 1. When planning to do mailings, make sure your initial and follow-up mailings are no more than 14 days apart, 7 is better. Otherwise, people will completely forget what they received before. If you're worried about people who have … [Read more...]
Who’s In Charge Of Your Business, Not You!
January 26, 2017 by
Good Day This is the time of year that business owners make appointments to talk to their C.P.A. or accountant. Their talk is, or should be, about getting their information together for their taxes. Sometime the talk is about planning and the future of one's business. It's OK to get advice from … [Read more...]
Big Money Here!
January 12, 2017 by
Good Day I talk to a lot of business owners, and one of the things that they seem not to appreciate is the value of their customer and prospect lists. They seem to think that the big money assets of their business is the facility, equipment or inventory. Not true! When businesses buy other … [Read more...]
Lists, Messages and The Mistake
January 5, 2017 by
Good Day I hope everyone had a great Christmas and New Year's. With all your planning for 2017 done, you're ready to start achieving your business goals. One of your goals is probably to increase sales. One of the ways this can be accomplished is to contact your current, past and future … [Read more...]
New Year’s Resolutions, Why
December 15, 2016 by
Good Day Very shortly we will start hearing about making New Year's resolutions. We'll be told that this is the time to set new goals, develop better habits and try new things, but within a few weeks we fall back to our old ways. Some of us don't even try to change anymore! Do you also … [Read more...]
Marketing and Scouts?
December 8, 2016 by
Good Day, The other day I was at my local post office and started watching a man with a package. He picked up a mailing label and realized he could not address it, he lacked a pen and there were none on the counter. I let him use one of mine. The man next to him had just picked up a passport … [Read more...]
