Good Day Not using a Mac! Viruses, Malware, Ransomware have all been in the news prominently in the past few weeks. We have been warned not to open emails with attachments from people we don't know. Don't click on links from emails we're not sure about or even from people we know. Watch where … [Read more...]
Sell or Buy?
June 8, 2017 by
Good Day I didn't need the plumber; the toilet is working! Which of these two questions do you most need to be able to answer? A. How do I sell? or B. Why do people buy? The answer: B. Why do people buy? People do not want to be sold to, but they do want to buy. And if you know why, you … [Read more...]
Tweak It
June 1, 2017 by
Good Day I'm having problems with one of the toilets in my home. I think there is stoppage in the pipe. I tried the plunger and it seemed to work a bit better. This morning it was not, so I tried the plunger a different way and it seems at this time to be flowing again. We'll see; I might have to … [Read more...]
Elements You Need Get Responses
May 25, 2017 by
Good Day The other day I got a very nice post card in the mail. It had nice graphics and colors and that's about it. The bullet point type was about 8 point type which was too small for my eyes. But the main thing I noticed or not noticed was that there was no strong call to action. The call to … [Read more...]
Testimonials How To Use Them
May 18, 2017 by
Good Day Third party testimonials can add credibility to your business when used correctly. Most businesses do not use them properly, and it can do more harm than good. The elements of a good testimonial should include the person's full name, business if it's a business testimonial and the … [Read more...]
Losing Prospects!
April 27, 2017 by
Good Day Contact First Name I have nothing against looking for a good deal or even price shopping; hey, I even clip coupons for my weekly grocery shopping! But one of the things I have learned over the years, and usually the hard way, is not to go cheap! You end up paying for it over and over … [Read more...]
Sales Funnels
April 20, 2017 by
Good Day We all have marketing/sales funnels. For some it might be Facebook posts informing readers about their products or services (think restaurants posting the day's specials), cold calls with a simple sale flyer or leave behind, maybe with a call to action but in most cases no call to … [Read more...]
