November 24, 2024

Need More Customers? Then Go Back, Go Back!

We are now in the last month of the year. If you are a retailer, I hope you had a great Black Friday and sales are staying strong. For everyone else, I hope people are still needing you and all your business has not stopped for the next month because "it's the holidays" and all you hear is "we'll … [Read more...]

Slow or Fast, Most People Do Slow Wrong

I was talking to my sales consultant about a marketing proposal for a would-be client, and he told me the same thing that I've heard before. They don't have a lot of money for marketing and they really are trying to build their business by doing referral marketing. The problem is that they are not … [Read more...]

Is It Really a Great Deal

I'm back from the GKIC Information Marketing Summit in Atlanta. I learned the latest in marketing information-based products and services. I filled up over 17 pages with notes, plus a notebook full of information from a 5-hour special seminar on game changers presented by Dan Kennedy. You might … [Read more...]

How to Avoid the Slow Days After a Vacation

Last month I took about a week off for a vacation to Quebec. It was great. Like most business owners, I told everyone when I was going to be gone, made sure all my clients got their materials in ahead of time, arranged for orders to be completed and delivered to the post office when needed and then … [Read more...]

It Didn’t Work, NOW What?

You have spent your hard-earned money on a marketing campaign and you got very few results or no results. You're mad, you wasted your money and will never try that media or any marketing again, right? Once you calm down, you need to see what went wrong. Think of marketing your business like … [Read more...]

It’s the summer from …. So how’s your business doing?

How's your summer going? As I write this, the stock market has gone down another 500 plus points, we're at 40 days with over 100-degree temperatures and most people are not in a buying mood except for what they really need. So what are you going to do to get business in the door? Go back to … [Read more...]