Good Day Third party testimonials can add credibility to your business when used correctly. Most businesses do not use them properly, and it can do more harm than good. The elements of a good testimonial should include the person's full name, business if it's a business testimonial and the … [Read more...]
Your Business is Boring
March 23, 2017 by Leave a Comment
Good Day Have you ever been to a restaurant that had good food, good service, but nothing really outstanding? Maybe one so unremarkable you don't really remember the name of the place? If not a restaurant, possibly a place you've done business with, if you can even recall it? They were boring. … [Read more...]
Who’s In Charge Of Your Business, Not You!
January 26, 2017 by Leave a Comment
Good Day This is the time of year that business owners make appointments to talk to their C.P.A. or accountant. Their talk is, or should be, about getting their information together for their taxes. Sometime the talk is about planning and the future of one's business. It's OK to get advice from … [Read more...]
You Have To Do It!
August 25, 2016 by Leave a Comment
Good Day I had a really bad day yesterday. At home we found a wet spot on the carpet by the air conditioner where our 11-year-old dog sleeps. We put newspapers down and blamed the dog. Then I noticed that outside by our front door the porch had a puddle that I had swept up the day before. Looking … [Read more...]
Referral Systems
April 28, 2016 by Leave a Comment
Good Day Last week I wrote about mavens! This week: How do you keep your mavens and everyone else referring customers to you? You will need to set up two systems or programs, one for your mavens and another for those customers who refer one or two customers to you. As you think about … [Read more...]
