May 3, 2024

Archives for 2017

Branding or ROI

Good Day A friend called me yesterday and said he needed some help. His company was going to send out welcome post cards to new businesses in the area. A great way to make first contact in a non-sales and non-threatening way. He was designing a 4x6 inch post card and I told him that a 4x6 card … [Read more...]

What Do You Want?

Good Day   It's the beginning of November. This Saturday we turn the clocks back an hour. We have 2 months left in 2017, and I'm starting to get Black Friday offers. In the past years I have offered many different items as Black Friday specials. This year I would like to offer something … [Read more...]

Opinions

Good Day Opinions. Everyone has one, especially about your business and wants to give it to you whether you want it or not. You're told you'd better take it and use it because, well you can fill in the blank. Let me give you my opinion (ha, ha). The only two opinions that really matter are 1. … [Read more...]

Customer Lists

Good Day  This might be a boring part of marketing and running your business, but if you put it off, it will cost you not only lost sales but money as well. I'm talking about customer list maintenance. UGH! Clients send me their customer list that they want to mail to, and part of my job is to … [Read more...]

Solutions

Good Day This is a bit off from a marketing tip, but call it a life tip. I learned long ago that when I came across a problem and presented it to my boss, I also had to have at least one solution. It did not have to be the best or the least expensive, but it had to be a solution to the problem. … [Read more...]

How To Get It Done!

Good Day   I've been working on a new product, the Marketing First Aid Kit, which is the fastest way to cure Lost Customer Syndrome. I was struggling to put everything together until I remembered time blocking. Time blocking is when you set aside time to work on a project. Typically the time … [Read more...]