direct mail

Marketing Mistakes

February 8, 2018 by Phil Freedman

Good Day Last week I wrote about the letters I got from Bruce Lowrie Chevrolet and how they were all the same. Let me recap: Around December 27, I got a very cute and interesting sales letter from Kelly Peterson of Bruce Lowrie Chevrolet in Fort Worth. It was a form letter, but it was in … [Read more...]

Filed Under: Marketing Tips Tagged With: customers, direct mail, email, growing business, marketing plan, More customers, response, ROI, sales, Selling, Social media

When you get sick

January 11, 2018 by Phil Freedman

Good Day This is the season that people are out with either a cold or the flu. What do you do when you are sick? Take the time off and let your business suffer, go in and carry on as if you're not sick, or something in-between? An old friend of mine once said that it takes 3 days to recover … [Read more...]

Filed Under: Marketing Tips Tagged With: direct mail, emails, marketing, More customers, post cards, referral marketing, Social media

Branding or ROI

November 9, 2017 by Phil Freedman

Good Day A friend called me yesterday and said he needed some help. His company was going to send out welcome post cards to new businesses in the area. A great way to make first contact in a non-sales and non-threatening way. He was designing a 4x6 inch post card and I told him that a 4x6 card … [Read more...]

Filed Under: Home page Tagged With: direct mail, emails, growing business, marketing, post cards, response, ROI, small business

Buyer’s Remorse, How To Reduce It!

September 14, 2017 by Phil Freedman

Good Day Contact First Name If you've been in business for any amount of time, you've had returns, charge backs or other undesirable costs associated with returns, not to mention the lost sales. Here is a way to counteract buyer's remorse and reduce return rates: First you want to thank … [Read more...]

Filed Under: Marketing Tips Tagged With: direct mail, email, emails, More customers, referral marketing, response, sales, thank you cards

Smart Lawyer, Smart Marketing

July 13, 2017 by Phil Freedman

Good Day Sounds like the start of another lawyer joke, but in this case it's not! It's about a very smart lawyer who knows how to market his practice, and we can all learn from it. Before I start let me tell you that in over 20 years, I can't recall having ever seen anyone do what W. Bradley … [Read more...]

Filed Under: Marketing Tips Tagged With: chamber of commerce, contacts, direct mail, lumpy mail, marketing, More customers, prospects, thank you cards

Failure

July 6, 2017 by Phil Freedman

Good Day I hope everyone had a good 4th of July. Sometimes marketing and ad campaigns don't work and you get zero response. Some might think that's a failure, but in fact it is not. Good news: All marketing is testing; you are always trying to do better than your last ad. When you get no … [Read more...]

Filed Under: Marketing Tips Tagged With: ads, advertisting, contacts, customers, direct mail, emails, Free marketing tips, marketing, message, post cards, response, Social media

Branding or ROI

Buyer’s Remorse, How To Reduce It!

Smart Lawyer, Smart Marketing

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