A marketing funnel. You need a marketing funnel to get you more customers and sales. Right now most of you maybe run an ad in some publication or maybe ValPack, or the Ad Pages. Yes, you have a web page that is little more than a brochure for your business. The most you are doing is adding … [Read more...]
Just Wait and We’ll See What Happens… Guess What Happens?
April 26, 2012 by
I got back from 4 days of learning a lot of new cutting-edge marketing, but they also reviewed a lot of old school marketing and sales. We do not have to always use the latest and greatest cutting edge whiz bang thing to get customers to our door. In most cases, going back to the basics and doing … [Read more...]
Do It Cheap and Save Money??
April 5, 2012 by
I picked up the mail when I got home last night, and as I went through it, I saw there was an oversize post card from a major insurance company that is offering Medicare drug coverage to a friend who has not used our address in at least 10 years. This is the second company to send information to … [Read more...]
Eating, Drinking, Partying or Networking?
March 29, 2012 by
Last night I went to two after-hours networking mixers. Yeah, I know I'm a real party animal. Now as you know, the purpose of an after- hours mixer is to network, meet new people and maybe get some leads and ultimately business. It's not, as my good friend Mike Stammer used to say when we taught … [Read more...]
Professional or Opened?
March 22, 2012 by
I received a call a while back from a business owner who wanted to send out a sales letter to a group of prospects that the business had never contacted before (cold call). They wanted to use their standard company envelope, the one with their company logo and address as the return address, and they … [Read more...]
