Good Day My wife, who teaches high school Spanish, is back in school this week and next for professional development. The week after, classes start. Summer is almost over. What does this have to do with promoting your business, you may wonder. It marks that almost 2/3 of the year is over. … [Read more...]
My Mastermind Groups
June 29, 2017 by
Good Day I just got done with my two-day mastermind meeting. Phew! I got a list of great books I need to purchase and read. By the way, do you know that most CEOs read 5-6 books a year, while most people read only 1-2 per year. I got pages of notes, including web sites to look at and online … [Read more...]
Sell or Buy?
June 8, 2017 by
Good Day I didn't need the plumber; the toilet is working! Which of these two questions do you most need to be able to answer? A. How do I sell? or B. Why do people buy? The answer: B. Why do people buy? People do not want to be sold to, but they do want to buy. And if you know why, you … [Read more...]
Testimonials How To Use Them
May 18, 2017 by
Good Day Third party testimonials can add credibility to your business when used correctly. Most businesses do not use them properly, and it can do more harm than good. The elements of a good testimonial should include the person's full name, business if it's a business testimonial and the … [Read more...]
Losing Prospects!
April 27, 2017 by
Good Day Contact First Name I have nothing against looking for a good deal or even price shopping; hey, I even clip coupons for my weekly grocery shopping! But one of the things I have learned over the years, and usually the hard way, is not to go cheap! You end up paying for it over and over … [Read more...]
