Good Day The other day I was on LinkedIn, and I noticed that some people are using selfies as their profile photo. It might be OK for someone's personal Facebook page, but not for LinkedIn. LinkedIn is all about business, not what you are eating for dinner or what game you're playing. People … [Read more...]
‘Avoid An Audit’ Will Make You Money
April 6, 2017 by Leave a Comment
Good Day It's almost tax day. This year the day is April 18, the day we all dread. And you know what happens if you don't file: you have to deal with the IRS and maybe risk an audit. Why am I bringing all this up? Other than to remind you of your legal obligation, I bring this up because it's … [Read more...]
Direct Mail Is A Waste!
March 9, 2017 by Leave a Comment
Good Day I was going to write about how you can build your email list by using lead magnets, but when I picked up my mail, I got a letter from a warehouse club owned by a big box retailer. This letter was addressed to my old frozen margarita rental business, which was closed down 4 or 5 years … [Read more...]
Tips to boost your response rates
March 2, 2017 by Leave a Comment
Good Day Here are two quick tips to boost your response rates. 1. When planning to do mailings, make sure your initial and follow-up mailings are no more than 14 days apart, 7 is better. Otherwise, people will completely forget what they received before. If you're worried about people who have … [Read more...]
You Better Know This or Else!
February 16, 2017 by Leave a Comment
Good Day Over the years I have talked to a lot of business people. Here are the main questions I ask: Who's you best customer? How would you identify them? What would indicate that they would be a prospect for you? Here's a sample of answers I've gotten: Any business owner could use my … [Read more...]
Your Prescription to Minimize L.C.S. (Lost Customer Syndrome)
September 15, 2016 by Leave a Comment
Good Day I canceled a service a while back, and now I'm starting to get email from this company. Not the please-come-back type, but general information type emails. While I was using this company, I did not get any form of communication from them at all. I replied to their email with one of my … [Read more...]
