Good Morning,Last week I wrote about the 5 words you should always ask your prospects if you want them to open up about their real needs. This week I want to go over what you should ask yourself as you develop your advertising messages.Last week a new client sent me his post card announcing the … [Read more...]
These 5 Words Can Increase Your Sales
July 1, 2021 by
Good Morning,Years ago I had some great sales training from my old friend Mike Stammer when he was with Sandler Sales Training. He taught me to ask questions and be curious.I learn a great lesson or should I say lessons each time I forget to ask questions. Usually I end up underpricing the job and … [Read more...]
Who’s Your Demo?
June 24, 2021 by
Good Morning ,A couple of days ago I went to my first networking event in over a year. It was lightly attended, which was good for me as I was a bit rusty. As I talk to people, one of the questions I ask is, "Who is your demographics or your customer base?" Most of the time I get a somewhat good … [Read more...]
Losing 90 – 97% Of Your Prospects!
June 17, 2021 by
Good Morning,This past Sunday I picked some pears off our tree. This year looks to be a bumper crop of pears. By the way, do you know pears do not ripen on the tree? They have to be picked and then left to sit for up to 10 days to ripen!My wife and I picked about only 15 pears and we picked just the … [Read more...]
Are You Ready?
June 10, 2021 by
Good Morning ,The signs and facts are evident: people are getting out more. Nationwide 61.4% of the eligible population 12 and older have gotten one dose of the vaccine. In Texas 54.7% of the eligible population has gotten at least one dose. I notice the roads are more crowded, and they all forgot … [Read more...]
Make Them Believe
May 6, 2021 by
Good Morning ,Most of the time I delete unwanted emails unread, but every so often I stop and read one or two before I delete them. They are all the same, cold and uncaring about me and my needs. All they want to do is take my money and sell me something. No wonder a .25% -.5% response rate is … [Read more...]
Good Way to Learn
April 29, 2021 by
Could not figure out how to route image. Good Morning This card landed in my mailbox the other day. I was about to throw it out, but I decided to keep it for a few reasons that I will go over later. As you can see, it is not addressed to me but to the insurance firm that used to have my address. … [Read more...]
Your Business Image
April 22, 2021 by
Good Morning ,It's now been two weeks since I got my second shot and today my wife is getting her 2nd shot. The only person in my family who has not gotten his shot is our 33 year old son. I'm hoping he gets his very soon. So you should start seeing me again at networking events.The other day we got … [Read more...]
