March 17, 2025

Customer goodwill and list cleaning

Good Morning Have you ever wondered if you're wasting money with a customer list that is not up to date with people's correct address? Here is an easy way to make sure you have their correct address and as an added benefit create goodwill. Send out thank-you notes or letters to your list … [Read more...]

Keep Marketing Or Else!

Good Morning I just took over the marketing of the first location of Noble Roman's pizza in Texas. The location has been open for a number of months. What I found out was that the previous owner had handed out some flyers the first few days the shop was open and then stopped. I was told that the … [Read more...]

Best Use Of Your Marketing Dollars

With all the methods of communicating with your customers and prospects out there today, let me remind you why mail (snail mail) is your best choice and worth the expense. There is less competition in your mailbox for your attention. People and most businesses are using Facebook, Linked-In, … [Read more...]

Only Speak English !

Good Morning Has this ever happened to you? You're dealing with a business and they are using terms and phrases that you don't understand. What do you do? Ask them to please explain what they just said, or just nod your head in agreement and hope you didn't make the mistake of a lifetime or make a … [Read more...]

Make money while on vacation (Not MLM)

Good Morning The weeks of Memorial Day and 4th of July are some of the biggest vacation weeks of the year. So what does that have to do with marketing one's business? This is the time of year some businesses slow down, because key decision makers are on vacation.You know how it is; the week … [Read more...]

Better Mouse Trap and Tell The World

Good Morning Last week I wrote about opportunities to gain and had a quiz about how many there were. Chuck Lanham Sr. was the winner of a Starbucks or Subway gift card. Chuck, please let me know which one you want. His answer was 50. The electrician has 50 homes to sell to. The correct answer … [Read more...]

Always Be Looking For Business Opportunities

Good Morning Half the lights in my house have been going on and off. We called the electric company to check the lines and meters. They found nothing wrong, but they narrowed the problem to either the meter box or the breaker box (so, my problem). I called out an electrician that I got through … [Read more...]

Last Thing You Need To Do Is Market/Advertise Your Business.

Good Morning Lots of people want to go into business for themselves. They either use their life savings or they get a loan to get the business going. They spend all their money on lease holdings, equipment, stock, personnel and other things. When I talk to them it is usually after they open. I … [Read more...]

Swipe Files, Why You Should Have One or More

Good Morning When talking with new clients about what they want as far as advertising/marketing their business, I ask if they have examples of what they like. In most cases I get a no or a hmm, or what are you talking about? I tell them that they should have a swipe file of things they like … [Read more...]

Cold Calling, Why You Do It.

Good Morning No one really likes doing cold calling, whether in person (door knocking) or on the phone (dialing for dollars). OK, I have met a few people over the past 20 years who like it, but I'll write about them at a later date. So, why do most business people and their sales staff do … [Read more...]