One of my clients sent me an article by Brett Kitchen, who sells insurance and annuities, about his journey using direct mail (post cards) to get a 10.3% response rate. So much for the people who say direct mail does not work. Here is what he found he needed to get a high response rate: 2 key … [Read more...]
How to Avoid the Slow Days After a Vacation
September 8, 2011 by
Last month I took about a week off for a vacation to Quebec. It was great. Like most business owners, I told everyone when I was going to be gone, made sure all my clients got their materials in ahead of time, arranged for orders to be completed and delivered to the post office when needed and then … [Read more...]
Expose Yourself
August 25, 2011 by
Yes, you read the headline correctly. For almost two years now, I have been writing these weekly marketing tips. After talking with a number of people, I was told that these tips would be good in book form. After my 100th weekly tip, I will be starting on that project. But I need some help … [Read more...]
What You Doing?
August 18, 2011 by
We had a short-lived break from the heat. Last week it got down to a chilly 97. Well, back to 100-plus days. Now that school is about to start and people are getting back from vacation, it's time to get out and market your business. You still have about a week or two left to do some planning, but … [Read more...]
It’s the summer from …. So how’s your business doing?
August 11, 2011 by
How's your summer going? As I write this, the stock market has gone down another 500 plus points, we're at 40 days with over 100-degree temperatures and most people are not in a buying mood except for what they really need. So what are you going to do to get business in the door? Go back to … [Read more...]
Fast way to get more business in the door
August 4, 2011 by
It's now the dog days of August (they started in early July) and those who have not taken their summer vacation yet will do so within the next 2 weeks. So what does this mean for your business? It could mean that business is slow. One of the things you can do is wait it out and hope business will … [Read more...]
Leaving on jet plane
July 12, 2011 by
Just though I drop a quick note. I'm at the airport waiting to catch my flight to Canada were it is a lot cooler high around 80. I'll up date you all when I can. … [Read more...]
Falling In Love, NOT
July 7, 2011 by
Staring July 9th I will be on vacation. I will be returning on July 21st. I doubt that I will be sending out marketing tips during that time. But I might put some interesting stuff up on my blog at www.thefreedmancompany.com. This week's tip deals with not falling in love. A lot of times … [Read more...]
