Good Morning,Early yesterday afternoon I got a text asking me, "How many years you been in Texas now?" I did not have the phone number in my list of contacts so my reply was, "Who is this?" I'm not giving out any information to someone I don't know, would you?Well, about two hours later I get "This … [Read more...]
Review & Testimonials, Skyrocket Your Sales
August 4, 2022 by
Good Morning,You've heard the saying, "people do business with people they know, like and trust." Well, here is how you get people to trust you: 3rd party testimonials or reviews. In fact, with good reviews and testimonials you can get people to know and like you.Before you can use your reviews you … [Read more...]
The Meaning of Color
July 21, 2022 by
Good Morning {First Name},We all know someone who has a favorite color. You know it because they almost always wear that color and have a lot of items in that color. Also maybe their marketing materials are even in that color! If they could, their food would be in their favorite color - OK maybe … [Read more...]
Recession!
June 30, 2022 by
Good Morning ,A number of months ago my dentist friend and client said he thought a recession was coming based on what he was hearing. At the time I said I doubt it, based on what the experts were saying and the state of the economy at the time.In the last few weeks I've been reading a lot of news … [Read more...]
Advertising/marketing does not work!
June 9, 2022 by
Good Morning ,One of the most common objections I get is, "advertising/marketing does not work; it's a waste of money." In the past I would try to convince these people that it does work. Then stop arguing and add a remark, knowing that they would never use my services.I was watching the news the … [Read more...]
Thank You Notes
May 26, 2022 by
Good Morning,Last week I attended The Northeast Chamber's after-hours networking event at Chef Pointe Café in Watauga. I was talking to a new business owner trying to find out more about his customer base using questions I learned from business coach and great friend Mike Stammer. I was having fun, … [Read more...]
Inflation Busting Offer
May 19, 2022 by
Good Morning , In my last marketing tip, I wrote about inflation and how you should offer an Inflation Buster to get ahead of your competition.In order to make your offer stand out, you have to slash your price on a product or service not by 5 or 10% but by at least 50% or more. Something that … [Read more...]
Headlines and More Customers
May 5, 2022 by
Good Morning ,Lots of news in the headlines today. Today's marketing tip deals with one of them and how you can use it to your advantage. Inflation!Chances are you feel the effects. Your vendors have raised prices on you, and in turn you have had to raise your own. Now be the first on the block to … [Read more...]
Sales Mistakes That You Make!
April 21, 2022 by
Good Morning,Now that you answer the phone, return calls when people leave a message, you have sales leads and people want to talk to you about what you offer. Now you have to become the dreaded SALESPERSON!!Most professionals do not consider themselves salespersons. They say or think, "I'm a … [Read more...]
