direct mail

April 20, 2025

Slow or Fast, Most People Do Slow Wrong

November 17, 2011 by Phil Freedman

I was talking to my sales consultant about a marketing proposal for a would-be client, and he told me the same thing that I've heard before. They don't have a lot of money for marketing and they really are trying to build their business by doing referral marketing. The problem is that they are not … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, advertisting, Break through marketing, Business, business books, business problem and solutions, chamber of commerce, customers, direct mail, Free marketing tips, growing business, marketing, marketing plan, networking, prospects, referral, referral marketing, word-of-mouth advertising

Is It Really a Great Deal

November 10, 2011 by Phil Freedman

I'm back from the GKIC Information Marketing Summit in Atlanta. I learned the latest in marketing information-based products and services. I filled up over 17 pages with notes, plus a notebook full of information from a 5-hour special seminar on game changers presented by Dan Kennedy. You might … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, advertisting, Break through marketing, business problem and solutions, customers, Dan Kennedy, direct mail, Free marketing tips, GKIC, Glazer-Kennedy, growing business, Markeing, marketing, Offline, online, prospects, response, ROI, Social media

It’s Too Hard

October 27, 2011 by Phil Freedman

I was at the local chapter meeting of GKIC the other night, and the subject of thank-you cards came up. Out of the group that was there, only a few sent out thank-you cards. Those that did, sent them out only once for their new customers, not for every purchase that customer makes. One person … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, advertisting, Break through marketing, Business, business problem and solutions, direct mail, emails, Free marketing tips, GKIC, Glazer-Kennedy, growing business, Informational products, marketing, send out cards, thank you cards

Digging for Gold in Your Backyard!

October 20, 2011 by Phil Freedman

Later today I will be manning my booth at the Northeast Tarrant 2011 Business Showcase. The Showcase will run from 10:00 AM to 3:00 PM at the newly renovated Wiley G. Thomas (Birdville ISD) Coliseum at 6108 Broadway, Haltom City. This event is free and open to the public. Why am I telling you … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, advertisting, Break through marketing, Business, business problem and solutions, contacting customers, customers, direct mail, Free marketing tips, growing business, increase sales, marketing, Past Customers, sales

10.3% Response Rate – Who Says Direct Mail Does Not Work!

September 22, 2011 by Phil Freedman

One of my clients sent me an article by Brett Kitchen, who sells insurance and annuities, about his journey using direct mail (post cards) to get a 10.3% response rate. So much for the people who say direct mail does not work. Here is what he found he needed to get a high response rate: 2 key … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, ads, advertisting, Break through marketing, Brett Kitchen, Business, business problem and solutions, Dan Kennedy, direct mail, features, Free marketing tips, growing business, Headlines, Insurance Mavericks, mailing Lists, marketing, message, response, Robert Collier, ROI, sales

How to Avoid the Slow Days After a Vacation

September 8, 2011 by Phil Freedman

Last month I took about a week off for a vacation to Quebec. It was great. Like most business owners, I told everyone when I was going to be gone, made sure all my clients got their materials in ahead of time, arranged for orders to be completed and delivered to the post office when needed and then … [Read more...]

Filed Under: Marketing Tips Tagged With: #1 business problem, advertisting, Break through marketing, business problem and solutions, customers, days Off, direct mail, Free marketing tips, growing business, marketing, No Sales, prospects, response, ROI, sales, Slow Sales, Vacations

Slow or Fast, Most People Do Slow Wrong

It’s Too Hard

Digging for Gold in Your Backyard!

10.3% Response Rate – Who Says Direct Mail Does Not Work!

How to Avoid the Slow Days After a Vacation

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