Phil Freedman | Making Direct Response Marketing Work For You

Bomb or Rifle?

June 23, 2016 by Phil Freedman

Good Day Last week I wrote about making a sale to get a customer or getting a customer to make a sale. This week let's take a step back and address how to get that customer. We know that to get the customer to take action, you need the right message using the correct media and going to the … [Read more...]

Filed Under: Marketing Tips Tagged With: customers, direct mail, growing business, marketing, More customers, post cards, response, ROI, sales, Selling, small business

Transactional or Relationship?

June 16, 2016 by Phil Freedman

Good Day Get a customer to make a sale or...make a sale to get a customer? The way you answer this question depends on how you run your company and promote it. First part "get a customer to make sale," is transactional marketing. That is, all you really care about is making the sale. These … [Read more...]

Filed Under: Marketing Tips Tagged With: customers, direct mail, marketing, More customers, newsletter, prospects, ROI, sales, Social media

Facebook Cuts Your Reach

June 9, 2016 by Phil Freedman

Good Day Last week I wrote about how you have to have more than one way to promote your business. I even gave examples of what happened when a method went away. To everyone who mainly use Facebook to promote your business, Guess What? Facebook changed their algorithms again! SocialFlow … [Read more...]

Filed Under: Marketing Tips Tagged With: Business, contacts, direct mail, Facebook, marketing, More customers, prospects, response, sales, Social media

How you Get Customers

June 2, 2016 by Phil Freedman

Good Day Do you want 100 customers from one method of promoting your business or do you want 1 customer each from 100 different methods? Think about the answer a moment while I tell you a story. Years ago, one of the best methods to get new business was to call people from around 5 pm till … [Read more...]

Filed Under: Marketing Tips Tagged With: customers, direct mail, email, emails, growing business, marketing, More customers, Social media

Need To Do It More Than Once!

May 26, 2016 by Phil Freedman

Good Day Along with a friend, I am developing an email campaign to introduce a service/product to cold prospects (people who have not been contacted before). The other people that we are working with are using a simpler model (basically a one email campaign directing people to an appointment … [Read more...]

Filed Under: Marketing Tips Tagged With: email, emails, Free marketing tips, growing business, marketing, More customers, prospects, sales, sales statistics, word-of-mouth advertising

Why Your Sales Are Down!

May 19, 2016 by Phil Freedman

Good Day I have been rereading Chet Holmes' "The Ultimate Sales Machine." I got to the point in the book where he writes about there being three types of executives and I thought I would share them with you and let you see which one you are. The first type is the "tactical executive," a … [Read more...]

Filed Under: Marketing Tips Tagged With: Break through marketing, customers, growing business, More customers, sales

Bomb or Rifle?

Need To Do It More Than Once!

Why Your Sales Are Down!

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