April 25, 2024

Archives for February 2012

Once Is Not Enough & Can’t Slap Him Upside The Head

I was told the other day when talking about contacting prospects: "Why should we send a second or third letter, flyer or postcard to the same prospects if they did not respond to the 1st one? Why waste the money to contact them again?" I did not slap the person upside the head, although I wanted … [Read more...]

Why I go to multi-day marketing seminars

This morning Diane Lampe of the Lampe Co. Was talking about the hidden money secrets which was very good. Diane made a lot of good points. What caught my attention was when she talked about paying yourself first. You all know to pay your self first. Well she was talking about investing in yourself. … [Read more...]

How To Send An Effective Email

I'm at a marketing boot camp that ends today after 3 days, and then I will be spending 2 more days at a coaching mastermind meeting. Why? To learn real-world marketing techniques that work so that I can help you grow your business. One of the things I learned from Julie Nichoff of Constant Contact … [Read more...]

Is the S.M.A.R.T. System For Your Business

Last week I told you a little bit about the new system that I have put together for your business. The S.M.A.R.T. System helps businesses reactivate past customers, keep current customers and attract more new customers than you can handle. S.M.A.R.T. stands for Serial Marketing with Automated … [Read more...]

Reach out and Touch Someone The Correct Way

 I've been asked a number of time how often a business should contact its customers. We're not talking about announcing a sale or such, just general communications.  A business can lose anywhere from 20-50% of its customer base each year. Some of the population move every year, undergo a lifestyle … [Read more...]