Good Day Tuesday I had a booth at the HEB Chamber Expo. There were about 110 companies exhibiting there. The chamber had a good turnout for a hot June day. I went around and visited almost every booth and dropped my business card into every fish bowl, basket and entry box I could find. In most … [Read more...]
Archives for 2017
Sell or Buy?
June 8, 2017 by
Good Day I didn't need the plumber; the toilet is working! Which of these two questions do you most need to be able to answer? A. How do I sell? or B. Why do people buy? The answer: B. Why do people buy? People do not want to be sold to, but they do want to buy. And if you know why, you … [Read more...]
Tweak It
June 1, 2017 by
Good Day I'm having problems with one of the toilets in my home. I think there is stoppage in the pipe. I tried the plunger and it seemed to work a bit better. This morning it was not, so I tried the plunger a different way and it seems at this time to be flowing again. We'll see; I might have to … [Read more...]
Elements You Need Get Responses
May 25, 2017 by
Good Day The other day I got a very nice post card in the mail. It had nice graphics and colors and that's about it. The bullet point type was about 8 point type which was too small for my eyes. But the main thing I noticed or not noticed was that there was no strong call to action. The call to … [Read more...]
Testimonials How To Use Them
May 18, 2017 by
Good Day Third party testimonials can add credibility to your business when used correctly. Most businesses do not use them properly, and it can do more harm than good. The elements of a good testimonial should include the person's full name, business if it's a business testimonial and the … [Read more...]
