Good Day It's almost tax day. This year the day is April 18, the day we all dread. And you know what happens if you don't file: you have to deal with the IRS and maybe risk an audit. Why am I bringing all this up? Other than to remind you of your legal obligation, I bring this up because it's … [Read more...]
What Happens When???
March 30, 2017 by
Good Day Very early Wednesday morning, the tornado sirens went off and woke me up (we have one about 2 blocks from our house). I checked the weather reports and local radar and stayed up until the warning expired (about 25 minutes later). Then I tried to go back to sleep, but the rain and … [Read more...]
Your Business is Boring
March 23, 2017 by
Good Day Have you ever been to a restaurant that had good food, good service, but nothing really outstanding? Maybe one so unremarkable you don't really remember the name of the place? If not a restaurant, possibly a place you've done business with, if you can even recall it? They were boring. … [Read more...]
Direct Mail Is A Waste!
March 9, 2017 by
Good Day I was going to write about how you can build your email list by using lead magnets, but when I picked up my mail, I got a letter from a warehouse club owned by a big box retailer. This letter was addressed to my old frozen margarita rental business, which was closed down 4 or 5 years … [Read more...]
Tips to boost your response rates
March 2, 2017 by
Good Day Here are two quick tips to boost your response rates. 1. When planning to do mailings, make sure your initial and follow-up mailings are no more than 14 days apart, 7 is better. Otherwise, people will completely forget what they received before. If you're worried about people who have … [Read more...]
