I got back from 4 days of learning a lot of new cutting-edge marketing, but they also reviewed a lot of old school marketing and sales. We do not have to always use the latest and greatest cutting edge whiz bang thing to get customers to our door. In most cases, going back to the basics and doing … [Read more...]
Do It Cheap and Save Money??
April 5, 2012 by
I picked up the mail when I got home last night, and as I went through it, I saw there was an oversize post card from a major insurance company that is offering Medicare drug coverage to a friend who has not used our address in at least 10 years. This is the second company to send information to … [Read more...]
Professional or Opened?
March 22, 2012 by
I received a call a while back from a business owner who wanted to send out a sales letter to a group of prospects that the business had never contacted before (cold call). They wanted to use their standard company envelope, the one with their company logo and address as the return address, and they … [Read more...]
Once Is Not Enough & Can’t Slap Him Upside The Head
February 23, 2012 by
I was told the other day when talking about contacting prospects: "Why should we send a second or third letter, flyer or postcard to the same prospects if they did not respond to the 1st one? Why waste the money to contact them again?" I did not slap the person upside the head, although I wanted … [Read more...]
