January 14, 2025

HEB Expo

Good Day This Tuesday, June 5, from 3 to 7 pm, I will have a booth at the HEB Expo, Hurst Conference Center, 1601 Campus Dr. This will be a great way to meet new people and businesses, plus you get to see me, and I always have great candy! This year the HEB Chamber moved the time. It used … [Read more...]

Clip & Save

Good Day   All your marketing materials whether on line or off line should include as many the following 13 most powerful words in the English language: You, Money, Guarantee, Love, Results, Proven, Safety, Free, Save, Easy, New, Health and Discovery. You should also include as many … [Read more...]

Win $50 Cash

Good Day I spend a lot of time at the Post Office and I hear a lot of people in line complaining about service, the cost of stamps, how they are going broke and more. Today I want to tell you the true facts about why the Post Office is "going broke." The financial hardships for the USPS … [Read more...]

Different Kind Of Networking Meeting

Good Day   Wednesday I went to a weekly networking meeting that I have never been to. It was Sweet Networking Fort Worth (one of 3 or 4 networking groups) lead by Jeremiah Ozment of Ozment Media. This is an open group, so it's not restricted to one person per industry and has no requirements. … [Read more...]

Marketing Mistakes

Good Day   Last week I wrote about the letters I got from Bruce Lowrie Chevrolet and how they were all the same.  Let me recap: Around December 27, I got a very cute and interesting sales letter from Kelly Peterson of Bruce Lowrie Chevrolet in Fort Worth. It was a form letter, but it was in … [Read more...]

PMF – Do You Have It?

Good Day Have you ever seen a company launch a new product or service and asked yourself, "why did they do that?" Then you watch as a few weeks or months later they withdraw it from the marketplace? Sometimes, though, a new product or service hits the market, and it's a big hit! What you're … [Read more...]