March 1, 2025

What You Said

Last week I conducted a survey of workshops that I am thinking about presenting this year and I wanted input on subject matter, format and other items.  First, let me give you some of the results. Then I'll share why surveys can help your business grow.  On subject matter, here's what you … [Read more...]

I’ll Get Round To It, Later, Maybe When…..

Some business owners are really busy this time of year, others could go on vacation. But these businesses have one thing in common. Come January 1st, they'll need customers! Now is the time to start planning out next year's marketing. The people who are so busy that they can't think straight … [Read more...]

Need More Customers? Then Go Back, Go Back!

We are now in the last month of the year. If you are a retailer, I hope you had a great Black Friday and sales are staying strong. For everyone else, I hope people are still needing you and all your business has not stopped for the next month because "it's the holidays" and all you hear is "we'll … [Read more...]

Slow or Fast, Most People Do Slow Wrong

I was talking to my sales consultant about a marketing proposal for a would-be client, and he told me the same thing that I've heard before. They don't have a lot of money for marketing and they really are trying to build their business by doing referral marketing. The problem is that they are not … [Read more...]

Is It Really a Great Deal

I'm back from the GKIC Information Marketing Summit in Atlanta. I learned the latest in marketing information-based products and services. I filled up over 17 pages with notes, plus a notebook full of information from a 5-hour special seminar on game changers presented by Dan Kennedy. You might … [Read more...]

It’s Too Hard

I was at the local chapter meeting of GKIC the other night, and the subject of thank-you cards came up. Out of the group that was there, only a few sent out thank-you cards. Those that did, sent them out only once for their new customers, not for every purchase that customer makes. One person … [Read more...]