Good Day The other day, my chamber leads group did critiques of members' (those who wanted to) 30-second commercial presentations, also known as your elevator speech. While I was at Dan Kennedy's InfoSummit, I heard John Carlton explain how to develop an effective elevator speech to … [Read more...]
Leaning A Lot About Marketing For You?
November 8, 2012 by Leave a Comment
Today I'm writing to you from Nashville. I'm at Dan Kennedy's GKIC Info-Summit through this coming Sunday. I hear some of the top people in information marketing. Some of the sessions I will be going to include "Create A Complete Monster Converting Sales Funnel in Just 2 Days" and Copywriting -"The … [Read more...]
Just Wait and We’ll See What Happens… Guess What Happens?
April 26, 2012 by Leave a Comment
I got back from 4 days of learning a lot of new cutting-edge marketing, but they also reviewed a lot of old school marketing and sales. We do not have to always use the latest and greatest cutting edge whiz bang thing to get customers to our door. In most cases, going back to the basics and doing … [Read more...]
It’s Too Hard
October 27, 2011 by Leave a Comment
I was at the local chapter meeting of GKIC the other night, and the subject of thank-you cards came up. Out of the group that was there, only a few sent out thank-you cards. Those that did, sent them out only once for their new customers, not for every purchase that customer makes. One person … [Read more...]
